Projects

Introducing digital publications to a 55+ demo

This legacy print publication was no longer going to be on newsstands. With an older demographic of subscribers, we were able to drive higher-than-estimated conversion rates of users to the digital product through the execution of a well-planned, communications strategy.

  • Industry: Media & Publishing
  • Technology: MySQL, proprietary ESP software, Boolean logic, HTML, CSS, RSS, XML, API
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