Emailing current headlines

The deliverability of this company's emails was deplorable. However, focusing solely on cleansing the data would only mean being left with a smaller list. We therefore focused, simultaneously, on acquisition and retention, while improving the deliverability. Open rates jumped from single digits to an above-industry average, of 28% (at the time, industry was 8%-12%).

  • Industry: Media & Publishing
  • Technology: MySQL, proprietary ESP software, Boolean logic, HTML, CSS, RSS, XML, API
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