Projects

B2B Email Communications

By mapping previous rental behavior, we saw that business professionals tend to travel to the same cities at the same times each year. We concluded that they were visiting vendors and clients quarterly, which allowed us to use relevant, 1:1 messaging. The same 20% off deal was sent to each customer, tailored to their specific needs.

  • Industry: Travel & Hospitality
  • Technology: MySQL, proprietary ESP software, Boolean logic, HTML, CSS, RESTful, RSS, XML, API
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