Brian Riback

Marketing Technologist

Collaborative change-maker — proven in orchestrating channel marketing campaigns aimed at improving competitiveness while accelerating market share growth. Strategic tactician and liaison between business, IT and marketing functions to maximize ROI potential of data-driven strategies. Extensive pipeline of cross-industry vendor relationships. Responsive leader focused on maximizing engagement by fostering outstanding user experiences.

Work Experience

Marketing Technologist @Email Architects (consultancy)

2014 - Present

Owner and operator of this consultancy serving cross-industry clients with enhancements to holistic marketing strategies. Achievements include execution of ROI-focused email campaigns and creation of unique story blueprints for national companies.

Marketing Specialist @Daily News, L.P.

2008 - Present

Directed team of 4 in execution of daily e-marketing operations. Created multiple touch-point experiences for demographic of young, multilingual and senior citizen populations. Drove 40% increase in mobile app downloads and $125K in cost savings.

Account Supervisor @RI Communications Group

2007 - 2008

Developed and launched multi-channel marketing campaigns. Worked with project managers to define scope, cost, quality and timeline requirements. Clients included Disney Theme Parks, Genworth Financial, Prudential and more.

Account Manager @Experian Cheetahmail

2005 - 2007

Set up, tested and deployed e-mail campaigns. Handled roster of high-profile clients. Delivered ongoing training on technology to clients. Created customer segments and leveraged data for list segmentation and campaign performance audits.

Account Executive @Clear Channel Communications

2001 - 2004

Increased revenue growth through sales, business development, client prospecting and relationship building. Specialized in banner and web-based ads. Built critical marketing documentation for small and major events.

Special Achievements & Specialties

Revenue Acceleration: Demonstrated record of success catalyzing dramatic revenue growth (including a 75% net income increase for one prominent client) via consultative leadership, as well as the facilitation of technological and marketing innovations.

Data & Behavioral Marketing Specialist: Background of conceptualizing, documenting and overseeing development of 1:1 marketing initiatives, leveraging personalization and dynamic content to increase user engagement.

High-Visibility Brands: Deep experience supporting major brands, including Citibank, the Daily News, Disney Theme Parks, Genworth Financial, GNC, Prudential, The Smithsonian Institute, US News & World Report, Universal Studios Florida, Victoria's Secret, Vistaprint, Weight Watchers

Education

Bachelor's Degree, Marketing of Music
@Ramapo College of New Jersey, Mahwah, NJ

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